In the past a long time, a lot of the tobacco control world’s notice has been centered on marlboro lights cigarette and Camel in addition to their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. Although this was happening, Newport Cigarettes sales have been rising. Newport, for several years the No. 1 menthol cigarette inside the United States, is currently second in status to long-time leader, Marlboro.
Based on an April 2000 article, “For the second year consecutively, Greensboro’s Lorillard Tobacco Co. was really the only major cigarette maker to ship more product nationwide than it did the season before.” 1999, Newport accounted for over three-quarters of Lorillard’s sales, and claimed a 7.5 percent share of your about $50 billion cigarette market, up from 6.
9 percent in 1998, in accordance with the Maxwell Report. Each year earlier, the same publication called Newport the “fastest growing cigarette in the country” and quoted a tobacco analyst as saying, “Pound for pound, Newport may be the strongest brand in the market.” Recent reports show Newport is responsible for 80 % of Lorillard’s sales of $4.2 billion in revenue and net income of $629 million in 2000.
It has been known for over a decade that African Americans are the “franchise” consumers of Newport, as well as other mentholated cigarette brands. Nevertheless the dramatic success of Newport raises questions on most of its audience. The current 1999 National Household Survey on Drug Abuse (NHSDA) answers some ? yet not all ? of people questions.The final time that the federal government published brand preference data comparing adults and adolescents was data for 1993.
Now new data has become provided by the 1999 NHSDA. Unfortunately, the data from your 1993 and 1999 two surveys are certainly not comparable for the reason that 1993 youth data was based on Teenage Attitudes and Practices Survey (TAPS) instead of the household survey. Nevertheless, it is actually interesting to check out the way the Newport brand fared both in surveys.In 1993, among adolescent smokers, Newport Kings cigarettes was No.
While African Americans clearly prefer Newport, the overall surge in Newport’s popularity among adolescents cannot be explained by a change in Black youth smoking rates over this era. A Centers for Disease Control & Prevention fact sheet notes that “in 1991, White students (30.9 percent) were 2.5 times much more likely than Black students (12.6 percent) to report current smoking” which similar trends were seen in 1999.
Although Black adolescent male smoking rates have fluctuated, the entire trend has been a leveling or slight decline. Black adolescent female current smoking rates have remained relatively low for a lot of the decade when it comes to other race/gender groups.Over one-fifth of beginning smokers are actually smoking Newport cigarettes ? an extremely dramatic rise from just six yrs ago. Newport has passed Camel cigarettes to be No. 2 on the list of favorite smokes of White and Hispanic youth. Based on the 1999 NHSDA, 16.
5 percent of White youth smokers devqpky64 Newport when compared with an 11.2 percent preference for Camel. Among Hispanic youth, the space was even wider ? 18.6 percent for Newport vs. 7.1 percent for Camel.
And also the Newport increase isn’t restricted to youth. Lorillard’s flagship menthol brand has even increased its popularity with adults. The CDC’s 1993 estimate was that Newport had just 4.8 percent of your adult market. By 1999, the NHSDA gave Newport 15.6 percent of adult smokers ages 18-25 and 6.
5 percent of adult smokers 26 and older ? showing increase in all 3 age brackets.How much of this is due to a higher need for menthol cigarettes? It’s unachievable to say because federal surveys did not ask smokers if their preferred brand was menthol or non-menthol. Inferences needed to be drawn from your brand choices. However, as outlined by an analyst, writing earlier this year, “Really the only brand besides Newport to gain market share was leading seller pall mall cigarettes, which in 1999 commanded 36.
4 percent in the market, up from 35.3 percent in 1998″.
.Within the last quite a few years, much of the tobacco control world’s notice has been dedicated to Marlboro Cigarettes and Camel as well as their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. Even though this was happening, Newport Cigarettes sales are already rising. Newport, for quite some time the No.